Premium Smoke Series
Built for beef. Inspired by Nebraska.
A bold brisket rub with coarse pepper, rich butter, and a touch of sweet corn.

Rooted in family · Seasoned by tradition
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Behind the blend
Long days. Early mornings. Late nights. More briskets than we can count. After years behind the pit, he helped us create a rub made for the bark, flavor, and richness that pitmasters chase.